Running a website like stevenkruse.net is a lot like trying to fill a leaky bucket.
You promote, get website visitor, they drop out... you promote, get more website visitors, they drop out...
But today I wanted to address the "leaky bucket" effect that keeps website owners and online businesses running on a treadmill without reaching their income goals.
I've identified 5 ongoing challenges that can keep you from reaching your business goals with your online business offering.
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Ongoing Challenge 3: Having a Leaky Checkout Experience & Losing Out On Sales
Once you've done all of the hard work of getting people to say yes to your paid offerings... you definitely don't want to lose out on sales by having a leaky checkout experience.
Statistics show that 77% of people who click the “Buy Now" button never complete their order, but there's a way to recoup these sales.
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Once you've got customers... your job is done, right? Not so fast!
You can offer more solutions, products, and ongoing access to these same customers over time... because the probability of selling to a new prospect is 5-20% and the probability of selling to an existing customer is 60-70%.
Ongoing Challenge 5: Customers Who Fall Off The Wagon and do not buy
Customer retention is key to the long-term success of your website. But it's normal for customers to fall off the wagon, get busy, and stop logging into your website.
Or is it?
If you use smart nurturing strategies, you can keep your customers engaged and actively benefitting from your website to reduce drop offs and refunds.
How our software overcomes each of these ongoing challenges:
These are real challenges that never seem to go away...
I know because I've been there myself. I've put in thousands of dollars and hundreds of hours figuring out what works, what doesn't, and how to fill my own website over the past 10 years.
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I'm so excited to share my life's work with you, and I know you understand that there's work ahead to make your digital business successful. But having the right tools and the right strategies to overcome the unavoidable challenges makes it all the more doable!
Thanks so much for reading - and next time I'll be talking about my biggest pet peeve when it comes to technology! (You might be surprised about this one.)
-Eric "simplifying tech" Jones
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11.30.18Alissa & Shawn Sterling
Hi. Our son is interested in taking private lessons in viola. He currently plays in the Toledo Symphony Youth Orchestra and would like to improve his skills. Betsy Cranston is his orchestra director and recommended you as a good fit for our son. Are you taking on new students? If so, could we discuss further?
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Dear Steven Kruse,
My name is Bianca Walker, and I am a representative of the Indiana University Student ASTA Chapter. I am writing to ask if your organization would be willing to provide any prizes for the National Orchestra Festival Instagram Scavenger Hunt during the 2018 ASTA Conference on March 7-10 in Atlanta, Georgia. Last year was the first year of the activity, and it was a great success! This year we wish to expand in order to reach even more students and schools. The teams who win the scavenger hunt will receive prizes provided by the vendors.
What kind of prizes?
Anything is welcome! Last year, students reaching the end of the scavenger hunt received free sets of strings, rosin cakes, decks of cards, information about the vendor, t-shirts, pencils, cleaning cloths, stickers, candy, coupons - you name it! We welcome it all! The schools and students were THRILLED with what they received. And, many of them spent a great deal of time researching the products and talking about the brands.
What do the vendors get?
If the vendor supplies any level of prizes they will be included in our scavenger hunt, meaning that students and their families will be stopping by their booth, perusing merchandise, and posting photos to Instagram.
How we will get the materials:
Simply bring the materials to the conference and the prize committee will pick them up at the beginning of the vendor session.
If your organization would like to participate, please send your reply as soon as you can so that we can come up with clues for the game. Also, please inform us of the prize you plan on supplying and your booth number, if possible.
I\'m so happy I found this website. I hope my email is welcome and finds you well... I\'m an art historian doing some research on your grandfather, A. Z. Kruse. I had just a couple of factual questions that I was wondering if you could answer... If you have a moment, please contact me at email@example.com. I\'m working on a painting called Self-Portrait of an Art Critic from 1936, and was wondering if you would have any information on that period of your grandfather\'s life - where he was working as a critic, and perhaps any personal opinions he had of his work as a critic. (The painting is a very witty depiction of him as Pan, and I imagine he perhaps thought of himself as panning the exibitions he visited. But I read many of his reviews for the Brooklyn Eagle - which were written after 1936 - and he seemed like such a generous champion of the arts, I have a hard time reconciling the two images.)
If you can help, I would of course greatly appreciate your time. If not, I understand, and you have my thanks anyway - reading so much about him, your grandmother Anna and your parents has been a wonderful experience...
Hello Steven, I don,t even know if you remember me...I think the last time I saw you you were about 14. However, in the photo of you playing the violin, your expression is exactly as I remember.
I was closer with your grandmother, Anna, but I remember coming out to your Tujunga home for events during my childhood. Anyway, I thought of you today and looked you up. Good to know that you are a successful musician. I am still a painter and I live in Mexico. Joan Gollub
Just wondering how you are these days..... AnneMarie &Terry Dawson
Hi Mr. Kruse,
We're considering having Eli join the Toledo Junior Youth Orchestra. It would give him a chance to learn to play with others and really let him use what he's learning. What do you think? Auditions are the middle of May, he needs to 1. perform a short solo excerpt or etude that demonstrates ability (Suzuki 4 or higher) 2. sight read 3. play major scales one/two octaves D,G,D,A,E,F,B flat. Wondering if you can help him choose what he needs at his next lesson on April 8th.
Thanks so much,
I am a DMA student in viola performance at Louisiana State University. I am in the midst of working on my dissertation and researching the life and work of Ms. Lillian Fuchs. As part of my research, I would like to gather information from some of those who were fortunate to know and study with Ms. Fuchs. I would like to express my interest in interviewing you as I believe your knowledge and experience would be of great interest to the project and to those reading the finished product. I would be happy to send you a copy of the prospectus for my paper where you can find a more detailed explanation of my plan and ideas. Thank you so much for your time and consideration and I look forward to hearing from you!
Hi Dr. Kruse,
I just got off a facebook chat with Yumi and wanted to get in touch with you. I live in Chicago now, have a serious boyfriend, and am job hunting (like the rest of the city) for a position in arts fundraising. I still play in the University of Chicago's orchestra, but not a lot since I am just too prone to injuries. The boyfriend's family is in Columbus, Ohio and I understand that I-80 runs through Toledo from Chicago to Columbus. Would you like to get together next time we go to visit his folks?
I just got your Holiday card so had to check out your website! It looks really nice. All my love, Nat